DreamSofa puts pet- and kid-proof fabrics at the center of custom sofas

DreamSofa is making durability the main selling point of its custom sofas and sectionals, with machine-washable covers, spill-resistant coatings, and performance fabrics rated up to 100,000 double rubs. The company is targeting families and pet owners who want furniture that still looks designed, not utilitarian.

Why it matters: - DreamSofa is betting that more families now want sofas that can handle pets, spills, and heavy daily use without sacrificing style. - The pitch targets a real consumer trade-off: furniture that looks good in a showroom often does not hold up in homes with kids and dogs. - The company is positioning custom performance fabrics as a middle ground between cheap furniture that wears out fast and premium furniture that is too delicate for everyday life.

What happened: - DreamSofa launched a performance-fabric-focused update to its custom sofa program. - The Beverly Hills-based direct-to-consumer furniture company is emphasizing machine-washable covers, spill-shield coatings, and durable upholstery for households with children and pets. - The custom sofas and sectionals can be ordered with heavy-duty fabrics, removable covers, and a spill-resistant nano-coating. - The company says the goal is to let buyers keep the look they want while making cleanup easier.

The details: - DreamSofa’s fabric library includes more than 1,500 options. - The collection is organized into four designer-selected fabric families. - The range includes plush, velvet-look textures and tightly woven, wipe-clean fabrics. - Busy households are steered toward performance fabrics that resist abrasion, stains, and fading. - Many of the performance fabrics are rated to 100,000 double rubs, a durability standard above typical heavy-duty contract-grade material. - Removable covers on much of the line can be taken off and machine-washed. - The spill-shield nano-coating is designed to make coffee, juice, and red wine bead on the surface so they can be blotted away. - DreamSofa says the combination of washable covers and stain resistance is aimed at the two biggest concerns for pet households: odor and set-in marks. - Customers can choose the sofa style, exact dimensions, seat firmness, and personalization details. - Firmness options run from soft to extra-firm, with a down-blend option also available. - DreamSofa recommends its free swatch kit so shoppers can test materials at home before ordering. - The company uses kiln-dried hardwood frames and CertiPUR-US certified foam. - DreamSofa backs its frames with a lifetime warranty. - The company also offers reconfigurable DreamModular™ sectionals, including the Landon and Skye models. - The Kitchn reviewed those modular pieces and highlighted their kid- and pet-proof, machine-washable covers and built-to-last construction. - DreamSofa’s website, dreamsofa.com, offers performance-fabric options, the full fabric library, firmness choices, the free swatch program, and design consultant help. - DreamSofa says the company makes made-to-order sofas, sectionals, sleeper sofas, and modular seating.

Between the lines: - The launch reflects a broader shift in home furnishing expectations, with more buyers refusing to treat durable furniture as purely utilitarian. - DreamSofa is using customization as part of the durability pitch, not just as a design feature. - The brand is also tying fabric durability to frame durability, arguing that a stain-proof cover does not matter if the furniture sags too soon.

What's next: - DreamSofa is pushing shoppers to start with the free swatch kit before placing an order. - Design consultants are available to help match fabrics to a household’s mix of kids, pets, and cleaning preferences. - The company is expected to continue building its custom range around performance materials and long-life construction.

The bottom line: - DreamSofa wants buyers to think of a sofa as both a design choice and a daily-use tool.