Blueport named digital commerce platform partner for FMG retailers

Blueport and Furniture Marketing Group announced a partnership that gives FMG’s independent furniture retailers access to a group-supported, AI-powered ecommerce platform built for omnichannel sales. The deal is designed to help members connect online shopping with showroom visits as furniture buying continues to start on the web.

Why it matters: - FMG members get a direct path to a platform built for furniture retail, which can help smaller independent dealers compete with larger omnichannel chains. - The partnership is aimed at connecting online research with in-store sales, a shift that matters for big-ticket purchases like furniture. - Blueport’s AI tools and POS integration are designed to help retailers manage their websites as a primary sales channel, not just a digital brochure.

What happened: - Blueport and Furniture Marketing Group announced a partnership naming Blueport as a strategic digital commerce platform partner for FMG’s home furnishings retail members. - The agreement adds Blueport to FMG’s vendor partner network. - The deal gives independent furniture retailers across North America access to a modern ecommerce platform built specifically for furniture retail. - Blueport also shared its LinkedIn page.

The details: - Blueport’s platform includes AI-powered search and merchandising. - The platform includes an AI-powered Catalog Hub. - The platform includes an AI-powered page and element builder. - Blueport says the tools give retailers more control over how brand, products, promotions and store experience appear online. - OneView, Blueport’s patented technology, connects a retailer’s website with its existing point-of-sale system. - The platform is built to create one continuous shopper journey across online and in-store touchpoints. - FMG says the partnership gives members another way to scale their businesses while maintaining service, selection and community relationships. - FMG says the group’s retail members have continued to grow even as the home furnishings industry has faced a challenging economy. - Jesse Akre, Blueport’s SVP of Sales and Marketing, said the company’s job is to connect what happens online with what happens on the showroom floor.

Between the lines: - The partnership reflects how furniture retail has become more dependent on digital discovery before a store visit. - FMG is using its vendor network to steer members toward technology that can unify ecommerce and store operations. - Blueport is positioning AI as a practical retail tool for merchandising, content management and shopper engagement rather than a standalone feature. - FMG is also signaling that independent retailers need scale and technology support to keep pace with changing buying behavior.

What's next: - FMG members can now evaluate and adopt Blueport as their digital commerce platform through the group’s partner network. - The partnership is likely to deepen as more retailers look for ecommerce systems that tie directly into store operations and point-of-sale data. - Blueport and FMG will likely continue emphasizing omnichannel growth as the main benefit for participating retailers.

The bottom line: - FMG is giving independent furniture retailers a group-backed path to an AI-enabled ecommerce platform built to link web traffic, showroom visits and sales.